PROJECT
Student work
CATEGORY
Packaging
DELIVERABLES
Product label, physical beverage
TOOLS
Adobe Illustrator
BRIEF
Inspired by Ray Bradbury and his grim, sci-fi fantasy novels, Dystopia is a dark and bitter beer of Bradbury Brewing for the disillusioned generation. 
OBJECTIVE
For this project, we were given the task to design a label for a beverage. I chose to cater to the beer lovers. I wanted the label to relate to the name of the beer flavor, Dystopia. The melted letters on the label give a creepy, dystopian feel to the packaging. The copy is dark and cynical. I chose the typeface "Monument Extended", designed by Pangram Pangram, because it evokes a bold and strong statement, and it is easily identifiable amongst other beer beer cans on the shelf. I chose black and grey to reflect the grim theme of Bradbury Brewing.  
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