Custom logotype, product packaging
Adobe Illustrator, Adobe Photoshop
Mamacita is a nail polish brand for all badass women. The slang translation for "mamacita" is "hot mama", and when I think of women in street culture, I am usually reminded of how badass they are, as well as their long, painted nails.
For this project, I was tasked to create a custom logotype. I was heavily inspired by blackletter. The typeface has dramatic weights and sharp edges to replicate the graffiti and tattoo style seen in street culture. I wanted the package label to be simple, thus the logo is plastered across the box and nail polish bottle to bring attention to it.