Typography, packaging
Custom logotype, product packaging
Adobe Illustrator, Adobe Photoshop
Mamacita is a nail polish brand for all badass women. With the direct translation for mamacita being "hot mama," I think of women in street culture, I am usually reminded of how badass they are, as well as their long, painted nails.
For this project, I was tasked to create a custom logotype. I was heavily inspired by blackletter. The typeface has dramatic weights and sharp edges to replicate the graffiti and tattoo style seen in street culture.  I wanted the package label to be simple, thus the logo is plastered across the box and nail polish bottle to bring attention to it.
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